Does Green Mountain's New CEO Have What It Takes?

Green Mountain Coffee Roasters (NASDAQ: GMCR) has just announced that Brian Kelley will leave his position as the chief supply officer of Coca-Cola (NYSE: KO) to be Green Mountain's new CEO. In this video, Motley Fool analysts Blake Bos and Austin Smith discuss how Kelley's operations expertise could be great for fine-tuning Green Mountain's supply chain, and how his joining the company should be cause for optimism after such a long period of decline for Green Mountain, where a management change was sorely needed.

With Green Mountain as cheap as it's ever been, many investors are wondering whether this is the end of the former market darling, or the perfect entry point for an enormous rebound. You can find our recommendation for how to play the company in our new premium research report. In it you'll find everything you need to know about Green Mountain, including whether it's a buy at today's prices. Click here for instant access.


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