In this video, Motley Fool research analyst Lyons George takes a look at some rumors that have been going around that Microsoft (Nasdaq: MSFT ) is eyeing a few different locations in several European cities for the possible future sites of its Microsoft stores. Currently, the company is pushing its new tablet, the Surface, through mall-based temporary kiosks, something Lyons thinks is a temporary marketing solution while the company looks at more permanent options. He also speculates that any rollout of stores would be a slow one, and wonders whether the approach of building hype for your hardware with temporary solutions as you slowly build a permanent presence -- something that worked for the likes of Apple (Nasdaq: AAPL ) and Tesla Motors (Nasdaq: TSLA ) -- will be just as well received for Microsoft.
It's been a frustrating path for Microsoft investors, who've watched the company fail to capitalize on the incredible growth in mobile over the past decade. However, with the release of its own tablet, along with the widely anticipated Windows 8 operating system, the company is looking to make a splash in this booming market. In this brand-new premium report on Microsoft, our analyst explains that while the opportunity is huge, the challenges are many. He's also providing regular updates as key events occur, so make sure to claim a copy of this report now by clicking here.