In this video, Motley Fool research analyst Lyons George takes a look at some rumors that have been going around that Microsoft (NASDAQ: MSFT) is eyeing a few different locations in several European cities for the possible future sites of its Microsoft stores. Currently, the company is pushing its new tablet, the Surface, through mall-based temporary kiosks, something Lyons thinks is a temporary marketing solution while the company looks at more permanent options. He also speculates that any rollout of stores would be a slow one, and wonders whether the approach of building hype for your hardware with temporary solutions as you slowly build a permanent presence -- something that worked for the likes of Apple (NASDAQ: AAPL) and Tesla Motors (NASDAQ: TSLA) -- will be just as well received for Microsoft.