In this video, Motley Fool research analyst Lyons George takes a look at some rumors that have been going around that Microsoft (NASDAQ: MSFT) is eyeing a few different locations in several European cities for the possible future sites of its Microsoft stores. Currently, the company is pushing its new tablet, the Surface, through mall-based temporary kiosks, something Lyons thinks is a temporary marketing solution while the company looks at more permanent options. He also speculates that any rollout of stores would be a slow one, and wonders whether the approach of building hype for your hardware with temporary solutions as you slowly build a permanent presence -- something that worked for the likes of Apple (NASDAQ: AAPL) and Tesla Motors (NASDAQ: TSLA) -- will be just as well received for Microsoft.

Lyons George has no positions in the stocks mentioned above. The Motley Fool owns shares of Apple, Microsoft, and Tesla Motors. Motley Fool newsletter services recommend Apple, Microsoft, and Tesla Motors . Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.