Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



Why Crocs Shares Stomped Higher

Watch stocks you care about

The single, easiest way to keep track of all the stocks that matter...

Your own personalized stock watchlist!

It's a 100% FREE Motley Fool service...

Click Here Now

Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of footwear company Crocs (Nasdaq: CROX  ) stomped higher by as much as 11% after Goldman Sachs initiated coverage on the company with a "buy" rating.

So what: Research firm Goldman Sachs had a field day in the footwear sector today, initiating both Crocs and Foot Locker (NYSE: FL  ) at "buy," Finish Line (Nasdaq: FINL  ) and UGG maker Deckers Outdoor (Nasdaq: DECK  ) at "hold," and Steven Madden (Nasdaq: SHOO  ) at "sell."

Now what: As I always say, before you get too excited about an analyst upgrade, don't, because they're short-term events that have little bearing on the long-term outlook of a company. Crocs has been battling becoming a fad for quite some time, and it's introduced new styles to help reduce its business cyclicality. On the other hand, footwear companies like Deckers Outdoor have been dealing with higher costs and weak international demand, which doesn't bode well for much of the sector. I don't see today's move higher as much of a reason to be excited about Crocs.

Craving more input? Start by adding Crocs to your free and personalized Watchlist so you can keep up on the latest news with the company.

Read/Post Comments (0) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2129544, ~/Articles/ArticleHandler.aspx, 10/24/2016 10:37:31 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated Moments ago Sponsored by:
DOW 18,227.51 81.80 0.45%
S&P 500 2,151.60 10.44 0.49%
NASD 5,304.91 47.51 0.90%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

10/24/2016 10:21 AM
CROX $8.05 Up +0.19 +2.42%
Crocs CAPS Rating: **
DECK $54.42 Up +0.27 +0.50%
Deckers Outdoor CAPS Rating: ****
FINL $21.14 Up +0.34 +1.61%
The Finish Line CAPS Rating: **
FL $68.80 Up +0.87 +1.28%
Foot Locker CAPS Rating: ***
SHOO $33.34 Up +0.27 +0.82%
Steven Madden CAPS Rating: **