Zipcar (Nasdaq: ZIP ) seems by all accounts to have enormous potential as a disruptor to the traditional rental car industry. The company's position in the market, focusing on short-term regular rentals, is a more affordable approach for people in urban or college settings, who can't afford to own a car, or don't want the inconvenience of keeping one. However, shares fell dramatically after the company's initial IPO, and growth has been slow. Can this company live up to investors' hopes? Fool.com contributor Molly McCluskey not only says it can, she thinks that what Zipcar provides is in tremendous need. The company has a big first-in advantage, and with so much room to grow in the market, investors will see the growth they are hoping for.
Is Zipcar's crashing share price a sign to abandon ship, or should you back up the (rental) truck and buy more today? Our top Zipcar analyst will help you answer that question and tell you what everyone is missing about Zipcar today in his premium research report on the company. Click here now for instant access.