Starbucks Introduces $450 Gift Card Made of Steel

In less than 20 hours, Starbucks (NASDAQ: SBUX  ) will sell 5,000 limited edition stainless steel gift cards for $450 each. The cards will be sold exclusively on Gilt.com, and each comes with $400 pre-loaded and a straight shot to My Starbucks Reward Gold Level status.

According to the coffee company's latest annual report:

The Starbucks stored value card program is designed to increase customer loyalty and the frequency of store visits by cardholders.

All cardholders receive complimentary drinks on their birthday, and can earn reward "stars" toward free drinks throughout the year.

In FY 2012, the company recorded $13.3 billion in sales, and $1.4 billion in net profit. For the same period, Starbucks chalked up $65.8 million for unredeemed gift cards.

The pre-sale site on Gilt.com has received over 1,000 Facebook likes.


Read/Post Comments (1) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On December 06, 2012, at 11:40 PM, Kaonashi wrote:

    It's been available for almost 12 hours (since Thursday at Noon) for Starbucks members, an email was sent out for people who opted into promotional emails giving them a jump on it.

    It's a waste of money but when there's only 5000 total, that's an important point that most sites are missing because at least some of those are going to be sold before the general public get a chance to buy.

Add your comment.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2143534, ~/Articles/ArticleHandler.aspx, 10/25/2014 3:40:04 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement