Starbucks Introduces $450 Gift Card Made of Steel

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In less than 20 hours, Starbucks (NASDAQ: SBUX  ) will sell 5,000 limited edition stainless steel gift cards for $450 each. The cards will be sold exclusively on, and each comes with $400 pre-loaded and a straight shot to My Starbucks Reward Gold Level status.

According to the coffee company's latest annual report:

The Starbucks stored value card program is designed to increase customer loyalty and the frequency of store visits by cardholders.

All cardholders receive complimentary drinks on their birthday, and can earn reward "stars" toward free drinks throughout the year.

In FY 2012, the company recorded $13.3 billion in sales, and $1.4 billion in net profit. For the same period, Starbucks chalked up $65.8 million for unredeemed gift cards.

The pre-sale site on has received over 1,000 Facebook likes.

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  • Report this Comment On December 06, 2012, at 11:40 PM, Kaonashi wrote:

    It's been available for almost 12 hours (since Thursday at Noon) for Starbucks members, an email was sent out for people who opted into promotional emails giving them a jump on it.

    It's a waste of money but when there's only 5000 total, that's an important point that most sites are missing because at least some of those are going to be sold before the general public get a chance to buy.

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10/21/2016 2:54 PM
SBUX $53.64 Up +0.05 +0.09%
Starbucks CAPS Rating: ****