Chipotle's (NYSE: CMG ) stock price has been under pressure lately. Hedge fund manager David Einhorn not only contends that Taco Bell's new menu poses a threat, but also that the burrito king is overvalued. Indeed, competitors as diverse as Wendy's (NASDAQ: WEN ) , Buffalo Wild Wings (NASDAQ: BWLD ) , McDonald's (NYSE: MCD ) , and Chuy's (NASDAQ: CHUY ) have easily outperformed Chipotle over the past few months and carry lower valuations.
However, the company has a new growth avenue opening up in the form of ShopHouse -- an Asian restaurant built around the Chipotle business model. As ShopHouse prepares to open up two more locations, Rex Moore visited the Washington, D.C., restaurant and asked the man responsible for the ShopHouse idea whom he sees as competition. (See all parts of the ShopHouse series linked below the video.)
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Part 1: Chipotle's Next Huge Opportunity
Part 2: Chipotle's Small Bet Could Pay Off Big
Part 3: What Is Chipotle's ShopHouse, Anyway?
Part 4: Why You'll Find Real Asian Food at Chipotle's ShopHouse
Part 5: Are Customers Buying What Chipotle's ShopHouse Is Selling?
Part 6: Sustaining a Strong Brand Is Not Easy
Part 7: Chipotle's ShopHouse Moves Into Expansion Mode
Part 8: Chipotle Shrewd About Future ShopHouse Expansion
Part 9: Chipotle: Lessons Learned From ShopHouse Mistakes
Part 10: Customers Didn't Ask for Spiciness Change at ShopHouse
Part 11: Is Chipotle's Expansion an Economic Indicator?
Part 12: ShopHouse Aims for Success With Chipotle Model