What's the Competition for Chipotle's ShopHouse?

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Chipotle's (NYSE: CMG  ) stock price has been under pressure lately. Hedge fund manager David Einhorn not only contends that Taco Bell's new menu poses a threat, but also that the burrito king is overvalued. Indeed, competitors as diverse as Wendy's  (NASDAQ: WEN  ) , Buffalo Wild Wings  (NASDAQ: BWLD  ) , McDonald's  (NYSE: MCD  ) , and Chuy's  (NASDAQ: CHUY  ) have easily outperformed Chipotle over the past few months and carry lower valuations.

However, the company has a new growth avenue opening up in the form of ShopHouse -- an Asian restaurant built around the Chipotle business model. As ShopHouse prepares to open up two more locations, Rex Moore visited the Washington, D.C., restaurant and asked the man responsible for the ShopHouse idea whom he sees as competition. (See all parts of the ShopHouse series linked below the video.)

If you're interested in a deep analysis of Chipotle's prospects, check out Fool analyst Jason Moser's new premium research report. It analyzes the burrito maker's situation and answers the question investors are asking: Can Chipotle still grow? If you own or are considering owning shares in Chipotle, you'll want to click here now and get started! 

Part 1: Chipotle's Next Huge Opportunity

Part 2: Chipotle's Small Bet Could Pay Off Big

Part 3: What Is Chipotle's ShopHouse, Anyway?

Part 4: Why You'll Find Real Asian Food at Chipotle's ShopHouse

Part 5: Are Customers Buying What Chipotle's ShopHouse Is Selling?

Part 6: Sustaining a Strong Brand Is Not Easy

Part 7: Chipotle's ShopHouse Moves Into Expansion Mode

Part 8: Chipotle Shrewd About Future ShopHouse Expansion

Part 9: Chipotle: Lessons Learned From ShopHouse Mistakes

Part 10: Customers Didn't Ask for Spiciness Change at ShopHouse

Part 11: Is Chipotle's Expansion an Economic Indicator?

Part 12: ShopHouse Aims for Success With Chipotle Model

Read/Post Comments (2) | Recommend This Article (3)

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  • Report this Comment On December 13, 2012, at 10:47 AM, EquityBull wrote:

    I could see 1000 ShopHouse's at least around the world if not double that.

    I am looking forward to one coming to Jersey someday! Also I need a Chipotle closer to me. I have 2 about 10 miles away but in drive time it is about 25 minutes for both. Huge opportunity for a store near me. Already have Pizza Hut, McDonald's, Wendy's, SaladWorks, Five Guys, Domino's and more. I would hate for Moe's or Qdoba to snap up the prime real estate which is diminishing here.

    I contacted Chipotle a year ago plus and they said they would send scouting crews to the area. I don't know if they have something planned or in the works but nothing yet. Plenty of room for growth in Chipotle in the USA and worldwide

  • Report this Comment On December 18, 2012, at 7:27 AM, KevinniveK wrote:

    Looking forward to Part 27 of this series when you ask him what kind of knives they use in the kitchen of the one restaurant they currently have open,,,

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