One of the most important things to look at when understanding if a company really makes sense to invest in or not is its leadership. Having the right long-term strategy can be the difference between two companies in the same space that either thrive, or disappear overnight. In this video, we hear from author Lisa Mcleod about two companies -- one airline, and one consumer goods company (and reliable dividend giant). Each company's leadership has both the ability, and the vision for the future, to stand out from the rest.

Brendan Byrnes has no positions in the stocks mentioned above. The Motley Fool has no positions in the stocks mentioned above. Motley Fool newsletter services recommend Southwest Airlines and The Procter & Gamble Company. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.