December 17, 2012
U.S. mobile ad spending is expected to nearly triple in size for 2012, according to revised estimates from eMarketer. The research firm said the total would amount to a little over $4 billion this year, from the $1.45 billion recorded in 2011.
Meanwhile, growth for next year is anticipated to be approximately 77%, to total around $7.2 billion. For 2014, those figures are 55% and slightly over $11 billion, respectively.
eMarketer's new 2012 estimate is substantially higher than the prediction it made this past September; then, it anticipated $2.6 billion in spending for the full year. It attributed its revision to the success of proprietary mobile ad platforms such as those that Facebook (NASDAQ: FB ) and Google (NASDAQ: GOOG ) use. The reseracher termed the former's growth in the mobile ad sphere "astonishing," while according to its estimates Google will almost triple its mobile ad revenues this year.