Report: Apple May Build Less Expensive iPhone

NEW YORK (AP) -- A published report says Apple (NASDAQ: AAPL  ) may introduce a cheaper iPhone in an effort to reclaim some of the sales that the company has been losing to less expensive handsets running on Google's (NASDAQ: GOOGL  ) Android software.

Wednesday's story in The Wall Street Journal speculates that Apple could lower the iPhone's price by equipping the device with an exterior that costs less the aluminum housing on current models.

The cheaper iPhone could come out as early as this year, or the idea could be scrapped, as has previously happened. The Journal cites unnamed people briefed on the matter.

Apple, which is based in Cupertino, Calif., declined to comment.

Prices for the latest iPhones without a wireless contract currently start at $649. Apple, though, already sells older models at discounts.


Read/Post Comments (3) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On January 09, 2013, at 2:33 PM, wordjunkie wrote:

    I'd be surprised if this happens, considering what a divergence it would be from their current strategy of "premium products for a premium price." If they actually do this, it will be a clear signal that phones have become a commodity product and I'll probably sell my stock.

  • Report this Comment On January 10, 2013, at 6:14 AM, Raphael1990 wrote:

    Apple already produces a cheap iPhone, but the price is the thing that is not cheap about it.

  • Report this Comment On January 10, 2013, at 8:57 AM, StopPrintinMoney wrote:

    I guess the margins will slip even further ?....

Add your comment.

DocumentId: 2187572, ~/Articles/ArticleHandler.aspx, 8/1/2014 11:56:30 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement