In the interview below, Ann Mack, director of trendspotting at JWT, sits down with Brendan Byrnes to discuss the science and skill behind identifying big trends in their early stages. This sort of vision is absolutely vital for long-term investors, and is a cornerstone of our own resident superinvestor David Gardner's system for crushing markets. He seeks out game-changing companies before Wall Street is keen to their potential and helps investors profit as the companies soar. I invite you to learn more about how David discovers his winners today with a personal tour of his flagship service: Supernova; just click here now for instant access.
Brendan Byrnes: What about the peer-powered trend? You had mentioned a few industries in particular that this is starting to disrupt, or are starting to use this. What does "peer powered" mean, exactly?
Mack: This is the idea of doing business with our peers, versus big, established brands. The peer-to-peer marketplace is disrupting multiple industries, and not just for goods but also services: industries such as hospitality, with P2P lodging companies such as Airbnb and Couchsurfing offering a variety of different ways to sleep at your destination. It could be a couch, it could be a bedroom, it could be a full home, and at relatively lower prices than your typical hotel.
You also have it disrupting the travel sector. Just think of the cab sector. There are ride-sharing companies such as Lift and SideCar, which match drivers with extra space in their car with passengers. This has the potential to disrupt several established industries.