In the video below, Zillow (NASDAQ:ZG) CEO Spencer Rascoff explains the logic behind the dramatic shift in impressions pricing that the company is undergoing right now. The choice to move from a percentage-based model or an absolute impressions model is a significant one that allows for increased spend per user with the company.

Brendan Byrnes has no position in any stocks mentioned. The Motley Fool recommends Zillow. The Motley Fool owns shares of Zillow. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.