In the following video, Motley Fool senior technology analyst Eric Bleeker takes a look at two opposing calls on Apple (NASDAQ:AAPL) made by analysts today, as speculation continues to swirl regarding the possibility of a downmarket iPhone later this year with a lower price tag. Would the increased market share that comes with reaching consumers that can't currently afford the premiums on Apple products be worthwhile? Or would the "iPhone Air," as it has been speculatively named, only cannibalize current Apple products, offer very low margins, and have no real impact on the bottom line, while risking damage to the Apple brand?

Eric Bleeker, CFA, has no position in any stocks mentioned. The Motley Fool recommends Apple. The Motley Fool owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.