7 Big Takeaways from SodaStream's Conference Call

The Motley Fool's Blake Bos, consumer goods analyst, recently listened to SodaStream's (NASDAQ: SODA  ) conference call this quarter, and discovered seven interesting takeaways for SodaStream investors to take note of. These include two new powerful partnerships, some aggressive advertising spending, and the enormous amount of demand generated by the company's ad during the Super Bowl.

SodaStream's carbonation technology sounds simple, right? Well, this razor-and-blade company offers an intriguing opportunity for growth that may be harder to duplicate than you might think. Our premium report on SodaStream explains the opportunities as well as the risks in the company. The report comes with a year's worth of updates, so just click here to get started.

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  • Report this Comment On February 22, 2013, at 3:52 PM, pmagu wrote:

    Great points. One thing though, how do they measure market penetration (about 1%) since they are they only ones in the home carbonated business!

    I enjoyed this takeaways, and keep up the good work.

  • Report this Comment On March 07, 2013, at 12:17 PM, TMFBos wrote:

    Thanks pmagu! SODA defines the market size by what they perceive their customer base to be. Those customers generally aren't using any household carbonation devices yet. It's definitely not an exact science but a good metric to keep an eye on. They generally highlight it each fiscal year.

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