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Apple's 1.38% Jump Today: Here Today, Gone Tomorrow?

Shares of Apple (NASDAQ: AAPL  ) closed the day up 1.38%, as investor focus began to shift toward rumors of a possible Apple stock split. While the rumor came from a tweet sent by Doug Kass, who runs a service for, he noted that the rumor had been out for several days and that Apple had been able to hold onto gains made in that time.

In this video, Motley Fool senior tech analyst Eric Bleeker tells investors that today's optimism could easily fade tomorrow, so they would do well not to pay much attention to the day-to-day volatility that comes with rumors and speculation on what Apple will do with its cash. The company has too much on the books not to start returning it to shareholders soon enough.

There's no doubt that Apple is at the center of technology's largest revolution ever, and that longtime shareholders have been handsomely rewarded with over 1,000% gains. However, there is a debate raging as to whether Apple remains a buy. The Motley Fool's senior technology analyst and managing bureau chief, Eric Bleeker, is prepared to fill you in on both reasons to buy and reasons to sell Apple and what opportunities are left for the company (and your portfolio) going forward. To get instant access to his latest thinking on Apple, simply click here now.

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  • Report this Comment On February 27, 2013, at 10:23 AM, BugUp wrote:

    Eric is right, don't expect too much from the meeting. In fact, I have never seen anyone as able to chop the legs off of a stock as Tim Cook. I think he surprises himself that after he speaks the Apple numbers go red every time. It's getting to the point I wish he wouldn't say anything at all.

    Can you imagine the stock price if Tim said, OK I hear you, we have begun production on an IPhone with a bigger screen to compete? We are increasing our stock buy back and issuing a special dividend and expect several blockbuster products this year. This is what he should be doing and saying, being a cheerleader for the company in order to enhance perception and increase share price. This stock is at 10 times earnings because he has given us less to believe in. Just like in politics, "it's the economy stupid", with a public company and it's stock, "it's perception stupid". Tim, please make me eat my words today!

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