After Earnings: Is Sears or J.C. Penney a Better Buy?

J.C. Penney (NYSE: JCP  ) and Sears (NASDAQ: SHLD  ) just reported earnings, with Sears beating analyst expectations, and J.C. Penney missing them. Will that be the most important thing to watch with these stocks? In this video, Motley Fool consumer goods analyst Blake Bos tells investors why, when you're following turnaround stories, it's often best to ignore the short-term beats or misses, and focus on longer-term indicators. Blake takes a look at cash flow, same-store sales, and restructuring efforts with these two embattled retailers, and gives investors his pick for the better bet.

J.C. Penney has been a train wreck, whose comeback always seems just around the next earnings corner, but people are beginning to doubt if CEO Ron Johnson can weave the same magic that he did at Apple. Investors wondering whether J.C. Penney is a buy today are invited to claim a copy of The Motley Fool's must-read report on the company. Learn everything you need to know about JCP's turnaround -- or lack thereof -- and, as a bonus, you'll receive a full year of expert guidance and updates as key news develops. Simply click here now for instant access.


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  • Report this Comment On February 28, 2013, at 7:05 PM, Shelby79 wrote:

    Neither one is a buy. I short both.

  • Report this Comment On March 01, 2013, at 6:56 AM, larhondakaye wrote:

    I would like to say that i love jcp i have been shopping there since i was 12 yrs old .....i do not understand the changing all of it ....you ruled in my eyes.....

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