Procter & Gamble: How to Set a Winning Aspiration That Works

Playing to win requires addressing five key questions. In this video, Roger Martin outlines how these important questions turned Oil of Olay around. Specifically, Oil of Olay had to define a winning aspiration, figure out where it wanted to play, decide how it was going to win, assess the capabilities  it needed to win, and ensure adequate management skills to reach that goal.  As he illustrates in his book "Playing to Win," focusing on these five questions paid off big for Oil of Olay.

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To watch the full interview with Roger Martin, click here.


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