Groupon CEO Fired: Is the Daily Deal in Trouble?

After Andrew Mason, Groupon's (NASDAQ: GRPN  ) quirky CEO, was fired on Feb. 28, the future of the daily deal has been uncertain. Other businesses have suffered since the trend's peak -- even LivingSocial hasn't been able to avoid substantial layoffs.

Still, Mason always had a flair for the eccentric, and showcasing a bizarre sense of humor even as his company's financials started sinking. Is his dismissal a sign that the end is nigh for the daily deal era, or that the future could be positive for this struggling company? Fool contributor Caroline Bennett addresses these questions and more in the video below.

Will Groupon triumph, or leave shareholders empty-handed? In order to answer that question, our analyst has compiled a premium research report with in-depth analysis on whether you should buy or sell Groupon right now, and why. Simply click here now to get started.


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  • Report this Comment On March 11, 2013, at 1:01 PM, kashif777 wrote:

    Groupon seems to be free-floating now, between deflated earnings sentiment and Mason's departure, up one day, down the next... what can anchor this web merchant down?

    Ask yourself why do more people spend more time on FB than any other site? Easy. FACES. We want to see ourselves. Knowing you are somewhere on the web makes you feel secure, and seeing others connected to that reference point gives you the false security of community.

    Nonetheless, Groupon can and should exploit this human foible, by adding user profile pics and picks. That is they ought to allow direct feedback on deals. This feedback loop will create a rich data bank and ensure greater quality control for consumers as well as free secondary advertising for merchants.

    FB coupons, Groupon faces.

    Time to resurrect this venture...

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