In this video, Austin Smith and Jeremy Phillips review what eBay's small test has shown, and how other companies might follow their lead, as well as what the implications are for Google.

*A prior version of this article incorrectly cited Priceline instead of eBay. The Fool regrets the error.

Austin Smith owns shares of Google and eBay. Jeremy Phillips owns shares of Google and priceline.com. The Motley Fool recommends and owns shares of eBay, Google, and priceline.com. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.