With the very obvious consumer trend toward smaller tablets, Microsoft (NASDAQ: MSFT ) has little choice but to release a smaller version of its Surface if it has any hopes of success. Apple (NASDAQ: AAPL ) recently launched its iPad Mini in an admission that there is a market for smaller devices. Google's (NASDAQ: GOOGL ) Nexus 7 has a hot seller among Android enthusiasts, and Amazon.com (NASDAQ: AMZN ) was easily the first company to see major success with its 7-inch Kindle Fire. Windows Blue, which may be officially dubbed Windows 8.1, will lay the groundwork for smaller Windows tablets.
In the video below, Fool contributor Evan Niu, CFA, lays it out for investors.
It's been a frustrating path for Microsoft investors, who've watched the company fail to capitalize on the incredible growth in mobile over the past decade. However, with the release of its own tablet, along with the widely anticipated Windows 8 operating system, the company is looking to make a splash in this booming market. In this brand-new premium report on Microsoft, our analyst explains that while the opportunity is huge, the challenges are many. He's also providing regular updates as key events occur, so make sure to claim a copy of this report now by clicking here.