This Business Is Key for Bank of America's Turnaround

Here at the Motley Fool, we advocate for individuals to take control of their financial lives and learn to control their own money. Bank of America (NYSE: BAC  ) is targeting these individuals as well through its Merrill Edge unit, its online discount brokerage.

Despite fierce competition from the likes of TD AMERITRADE (NASDAQ: AMTD  ) and E*TRADE (NASDAQ: ETFC  ) , the bank is targeting these customers not only for their brokerage accounts, but to plug more users into the B of A ecosystem of products.

In this video, Motley Fool banking analyst David Hanson tells investors how B of A is doing and if there is a way to track this performance. 

Bank of America's stock doubled in 2012. Is there more yet to come? With significant challenges still ahead, it's critical to have a solid understanding of this megabank before adding it to your portfolio. In The Motley Fool's premium research report on B of A, analysts Anand Chokkavelu, CFA, and Matt Koppenheffer, Financials bureau chief, lift the veil on the bank's operations, including detailing three reasons to buy and three reasons to sell. Click here now to claim your copy.

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Related Tickers

9/30/2016 2:29 PM
BAC $15.66 Up +0.50 +3.30%
Bank of America CAPS Rating: ****
AMTD $35.31 Up +0.84 +2.42%
TD Ameritrade CAPS Rating: *****
ETFC $29.22 Up +0.80 +2.80%
E*TRADE Financial… CAPS Rating: ***