Here at the Motley Fool, we advocate for individuals to take control of their financial lives and learn to control their own money. Bank of America (BAC 0.29%) is targeting these individuals as well through its Merrill Edge unit, its online discount brokerage.
Despite fierce competition from the likes of TD AMERITRADE (AMTD) and E*TRADE (ETFC), the bank is targeting these customers not only for their brokerage accounts, but to plug more users into the B of A ecosystem of products.
In this video, Motley Fool banking analyst David Hanson tells investors how B of A is doing and if there is a way to track this performance.