Here at the Motley Fool, we advocate for individuals to take control of their financial lives and learn to control their own money. Bank of America (NYSE:BAC) is targeting these individuals as well through its Merrill Edge unit, its online discount brokerage.
Despite fierce competition from the likes of TD AMERITRADE (NASDAQ:AMTD) and E*TRADE (NASDAQ:ETFC), the bank is targeting these customers not only for their brokerage accounts, but to plug more users into the B of A ecosystem of products.
In this video, Motley Fool banking analyst David Hanson tells investors how B of A is doing and if there is a way to track this performance.
David Hanson has no position in any stocks mentioned. The Motley Fool recommends TD AMERITRADE. The Motley Fool owns shares of Bank of America. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.