In this video, Andrew Tonner discusses the launch of the latest iPhone. While the launch of the 5S is important to counter Samsung and BlackBerry's newest offerings, the big news may be the launch of a low-cost iPhone. This could be an important strategic move for Apple as it tries to penetrate emerging markets. Right now, iPhones are too expensive for many emerging markets, but a low-cost version could help Apple take market share from competitors.

Andrew Tonner owns shares of Apple. The Motley Fool recommends Apple and owns shares of Apple and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.