In this video, Matt Koppenheffer describes what he sees as Goldman Sachs' biggest risk, namely the loss of brand value or reputation. Having a strong brand serves Goldman well. It brings in new business, it retains old customers, it attracts top talent. If Goldman was to lose its current reputation as being a high-quality, best-in-business investment bank, then revenue loss would almost surely follow.
During the financial crisis, Goldman Sachs did so well pivoting to avoid the worst of the fallout that it had to downplay its success to duck public ire and conspiracy theories. Today, Goldman is still arguably the powerhouse global financial name, yet its stock trades at a valuation of less than half what it fetched prior to the crisis. Does this make Goldman one of the best opportunities in the market today? To answer that question, I invite you to check out The Motley Fool's special report on the bank. In it, Fool banking expert Matt Koppenheffer uncovers the key issues facing Goldman, including three specific areas Goldman investors must watch. To get access to this report, just click here.