Amazon Targets Senior Citizens

Considering there are more than 65 million U.S. Internet users that are over the age of 50, it's not surprising to learn that Amazon (NASDAQ: AMZN  ) has launched a "50+ Active and Healthy Living" storefront, focused on selling health and wellness items to the over-50 and senior citizen crowd. Historically speaking, this demographic has not been so keen on online shopping, but Amazon comes armed with fresh ideas to tap into this demographic. In this video, Motley Fool contributor Steve Heller examines whether Amazon can in successfully convert this demographic into becoming avid online shoppers.

Everyone knows Amazon is the king of the retail world right now. The Motley Fool's premium report will tell you what's driving the company's growth, and fill you in on reasons to buy and reasons to sell Amazon. The report also has you covered with a full year of free analyst updates to keep you informed as the company's story changes, so click here now to read more.


Read/Post Comments (0) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

DocumentId: 2376669, ~/Articles/ArticleHandler.aspx, 7/29/2014 8:04:48 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement