LivePerson Teams With Japanese Company to Provide Online Customer Relationship Solutions

In an effort to expand its presence in the Asia-Pacific region and bring its online customer engagement platform to the fast-growing Japanese digital market, LivePerson (NASDAQ: LPSN  ) has signed a distribution partnership with Tokyo-based interactive digital marketing specialist Vixia, the company announced today.

"Companies in Japan are recognizing the importance of providing an exceptional customer experience across multiple channels," LivePerson executive Dustin Dean is quoted as saying. "By partnering with Vixia, our goal is to more broadly deliver our intelligent digital engagement solutions to the Japanese market and enable businesses to understand and exceed evolving consumer expectations, while also improving [return on investment] on their digital properties." 

Vixia is a partial subsidiary of Moshi Moshi Hotline, one of Japan's largest contact centers. It and its group companies offer multiple engagement options including online, phone, and in-person customer services. LivePerson expects the partnership will meld the best practices of both digital marketing and contact center solutions and allow for "intelligent," real-time connections in all digital channels to take advantage of the growing competitiveness in Japan's e-commerce space. "Intelligent engagement' involves using real-time behavioral analytics.

LivePerson provides customer engagement to more than 8,500 companies including Hewlett-Packard, IBM, and Walt Disney.

link


Read/Post Comments (0) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

DocumentId: 2376927, ~/Articles/ArticleHandler.aspx, 4/24/2014 2:06:50 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement