In an effort to expand its presence in the Asia-Pacific region and bring its online customer engagement platform to the fast-growing Japanese digital market, LivePerson (NASDAQ: LPSN ) has signed a distribution partnership with Tokyo-based interactive digital marketing specialist Vixia, the company announced today.
"Companies in Japan are recognizing the importance of providing an exceptional customer experience across multiple channels," LivePerson executive Dustin Dean is quoted as saying. "By partnering with Vixia, our goal is to more broadly deliver our intelligent digital engagement solutions to the Japanese market and enable businesses to understand and exceed evolving consumer expectations, while also improving [return on investment] on their digital properties."
Vixia is a partial subsidiary of Moshi Moshi Hotline, one of Japan's largest contact centers. It and its group companies offer multiple engagement options including online, phone, and in-person customer services. LivePerson expects the partnership will meld the best practices of both digital marketing and contact center solutions and allow for "intelligent," real-time connections in all digital channels to take advantage of the growing competitiveness in Japan's e-commerce space. "Intelligent engagement' involves using real-time behavioral analytics.
LivePerson provides customer engagement to more than 8,500 companies including Hewlett-Packard, IBM, and Walt Disney.