The smart-TV market could be a $100 billion opportunity for such tech companies as Apple and Google. In this video, Andrew Tonner looks at both companies and what they may roll out in the future.

Apple is likely to introduce its iTV first, Andrew says. The company has brand strength and premium pricing abilities, so this could be the next chapter of innovative (and profitable) products Apple is known for. A successful launch wouldn't hurt the stock price, either. Google, meanwhile, will probably roll out a low-cost alternative based on its Android system after Apple rolls out iTV. 

Another interesting development is Google's slow but relentless expansion of its fiber technology around the country. The continuing rollout could dovetail with its smart-TV offering and challenge the iTV. Andrew says both companies will almost certainly bring disruptive technology to the TV market and reward investors accordingly.

Andrew Tonner owns shares of Apple. The Motley Fool recommends and owns shares of Apple and Google. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.