Shareholders of The McGraw-Hill Companies (SPGI 0.54%) have ratified a new name. Effective immediately, it will be known as McGraw Hill Financial. The shift to the new moniker "more closely identifies the Company with the credit ratings, benchmarks and analytics it provides to global capital and commodity markets," the firm wrote in the press release announcing the shareholder poll.

McGraw-Hill operates the Standard & Poor's credit rating and J.D. Power and Associates marketing information services, among other financial offerings.

On May 14, its stock will begin trading under a new ticker symbol, MHFI. McGraw-Hill has also launched a branded website.