PayPal Streamlines Online Shopping

With the help of PayPal, eBay (NASDAQ: EBAY  ) is making the world of online shopping a whole lot simpler.

Log In With PayPal takes a single user login ID and proliferates it across the world of online commerce so a buyer can make secure purchases without entering much more than a login ID and password. On the backend, PayPal sends all of the pertinent credentials to the merchant so that the buyer doesn't have to. In the context of mobile, Log In With PayPal revolutionizes the mobile online shopping experience since it eliminates as many required fields as possible.

It's a win-win
Before you start busting out those PayPal jokes about this being a nightmare for sellers, bear in mind that both parties stand to benefit.

Buyers no longer have to remember a swath of login credentials associated with shopping at multiple sites, which could be viewed as a huge convenience factor. Sellers stand to benefit from a more streamlined online checkout experience, which is likely to improve shopping cart abandonment rates. This is especially true for mobile devices, where filling in required fields isn't exactly ideal.

Two fronts, one face
The opportunity is for PayPal and eBay as a whole is quite tremendous, considering the company is attacking commerce from both online and offline fronts. As a result, eBay estimates its addressable market has expanded to $10 trillion, of which it expects to enable $300 billion of global commerce by 2015.

When you boil it down, PayPal and eBay are addressing the challenges associated with increased online commerce growth across the world (not to mention shopping on a mobile device). If PayPal has its way, the days of remembering all multiple login credentials to shop will become a thing of the past.

I suppose you could consider this another reason to buy eBay today.

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  • Report this Comment On May 03, 2013, at 10:25 AM, alup wrote:

    You only need to try to get some customer service help from paypal to show you how bad and arrogant they are. Recently I hit their lifetime of $3,500 in purchases (since 2001, are you kidding me!) and now they require that I also link my bank account (absolutely not) or apply for their Visa card (I already have one, don't need theirs). You would think this kind of purchasing loyalty would make a difference when I contacted customer service to resolve my problem and just restore my card (by the way I pay it off every month). Nope no dice that is just the way it works they told me. Now I have worked for some great companies and the best usually see repeat business and long term loyalty as their number one goal, ebay and paypal just doesn't get it. As a rule of thumb in marketing any product on average with a positive experience customers tell approximately 4 people about it, while a negative experience they tell 13 people (I've told many more than that), guess which one has a greater effect on your image. They and more importantly their sellers have lost my business and guess who picked that up well their main competition Amazon, I've even mentioned this to them in e-mails and on the phone , they just seem to big to care. The landscape is covered with once great companies that just don't understand the importance of catering to their customers. Is ebay and paypal next

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