J.C. Penney (NYSE: JCP ) introduced a new marketing campaign last week, apologizing for the changes made during the Ron Johnson era.
"Come back to JCPenney," the television concludes. "We heard you."
Marketwatch over the weekend asked if the struggling retailer can bounce back the way Netflix (NASDAQ: NFLX ) did during its 2011 debacle.
Spoiler alert: J.C. Penney is no Netflix.
In this video, longtime Fool contributor Rick Munarriz goes over three reasons why J.C. Penney won't experience a Netflix-esque revival.
J.C. Penney's stock cratered under Ron Johnson's leadership, but could new CEO Mike Ullman present the opportunity investors have been waiting for? If you're wondering whether J.C. Penney is a buy today, you're invited to claim a copy of The Motley Fool's must-read report on the company. Learn everything you need to know about J.C. Penney's turnaround -- or lack thereof. Simply click here now for instant access.