Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.

Pandora Increases Active Listeners by 35%

Internet radio provider Pandora (NYSE: P  ) had 70.1 million "active listeners" at the end of April, an increase of 35% from the previous year, the company announced today.

Additionally, total listener hours during April jumped 24%, from 1.06 billion last April to 1.31 billion this April, and its share of U.S. radio listening in the month was 7.33%, up from last April's 5.95%.

In March, Pandora initiated a 40-hour listening limit on its mobile application to protect the company's monetization efforts and keep up with rising costs of royalties. Pandora said it uses the 40-hour limit to maintain audience growth while slowing listener hour growth. The company said April's metrics are well in line with business expectations.

link


Read/Post Comments (1) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On May 07, 2013, at 1:17 PM, DigitalMediaView wrote:

    This data is not good news for P despite spin. P's usage stats reveal that listeners remained flat-ish but listening hours took a big hit month-to-month with the mobile cap:

    "Pandora’s monthly listening caps pulled down listener hours in April...The Internet radio business' listener hours dropped 12% to 1.31 billion in April from 1.49 billion in March, CFO Michael Herring said...Investors had a different interpretation of the news [than company management.] Shares of Pandora were down over 5% in Tuesday morning trading. Investors are clearly concerned that the drop in listening hours could have a negative effect on advertising revenue." http://bit.ly/12aVFuL

Add your comment.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2413732, ~/Articles/ArticleHandler.aspx, 1/30/2015 3:23:29 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Apple's next smart device (warning, it may shock you

Apple recently recruited a secret-development "dream team" to guarantee its newest smart device was kept hidden from the public for as long as possible. But the secret is out. In fact, ABI Research predicts 485 million of this type of device will be sold per year. But one small company makes Apple's gadget possible. And its stock price has nearly unlimited room to run for early-in-the-know investors. To be one of them, and see Apple's newest smart gizmo, just click here!


Advertisement