Pandora Increases Active Listeners by 35%

Internet radio provider Pandora (NYSE: P  ) had 70.1 million "active listeners" at the end of April, an increase of 35% from the previous year, the company announced today.

Additionally, total listener hours during April jumped 24%, from 1.06 billion last April to 1.31 billion this April, and its share of U.S. radio listening in the month was 7.33%, up from last April's 5.95%.

In March, Pandora initiated a 40-hour listening limit on its mobile application to protect the company's monetization efforts and keep up with rising costs of royalties. Pandora said it uses the 40-hour limit to maintain audience growth while slowing listener hour growth. The company said April's metrics are well in line with business expectations.

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  • Report this Comment On May 07, 2013, at 1:17 PM, DigitalMediaView wrote:

    This data is not good news for P despite spin. P's usage stats reveal that listeners remained flat-ish but listening hours took a big hit month-to-month with the mobile cap:

    "Pandora’s monthly listening caps pulled down listener hours in April...The Internet radio business' listener hours dropped 12% to 1.31 billion in April from 1.49 billion in March, CFO Michael Herring said...Investors had a different interpretation of the news [than company management.] Shares of Pandora were down over 5% in Tuesday morning trading. Investors are clearly concerned that the drop in listening hours could have a negative effect on advertising revenue." http://bit.ly/12aVFuL

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