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Microsoft Prepares for a Blue Summer

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Microsoft (NASDAQ: MSFT  ) is about to host its Build Windows developer conference in June, and will release a public preview of Windows 8.1, known as "Blue." It's now been six months since Windows 8 was launched, and reception has been poor.

Blue will be the company's first opportunity to address some of these criticisms, including the removal of the Start Menu. There have also been clues that Blue will include support for smaller devices and form factors, paving the way for Microsoft's foray into the lower end of the market.

Rivals Apple  (NASDAQ: AAPL  ) and Google  (NASDAQ: GOOGL  ) are hosting their own developer conferences between now and Build Windows, and some major product announcements are expected. Apple will show off iOS 7, OS X, and possible new MacBooks. Google will detail the next version of Android, and possibly unveil a new Nexus smartphone.

In the video below, Fool contributor Evan Niu, CFA, discusses how blue Microsoft's summer will be.

It's been a frustrating path for Microsoft investors, who've watched the company fail to capitalize on the incredible growth in mobile over the past decade. However, with the release of its own tablet, along with the widely anticipated Windows 8 operating system, the company is looking to make a splash in this booming market. In a new premium report on Microsoft, a Motley Fool analyst explains that, while the opportunity is huge, so are the challenges. The report includes regular updates as key events occur, so make sure to claim a copy of this report now by clicking here.

Read/Post Comments (1) | Recommend This Article (3)

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  • Report this Comment On May 10, 2013, at 7:17 AM, H3D wrote:

    Who cares that new recipe Windows is a flop?

    Just reintroduce original recipe Windows and see the suckers love you more than ever?

    This isn't Cola in the 60s. I bthink people wise up to stunts like that.

    They feel used.

    Microsoft is a marketing driven company. Nobody wants to buy from a marketing driven company.

    Bill Gates recently denied customer satisfaction surveys and stated that iPad customers were frustrated.

    Perhaps he should turn his attention closer to home.

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