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Starbucks, McDonald's, and Monster Will Get Chewed Out

Wrigley moved on Wednesday to halt production of Alert, the company's chewing gum spiked with 40 milligrams of caffeine. 

With the Food and Drug Administration investigating the safety of caffeine consumption -- especially in children and young teens -- the last thing that a candy company wants to be seen is as harmful to children.

Naturally, this leads one to wonder how Starbucks (NASDAQ: SBUX  ) and McDonald's (NYSE: MCD  ) -- two retail giants that have moved from traditional coffee to offer icy coffee beverages that have been sweetened -- as potential targets in the attack on caffeine. 

Monster Beverage (NASDAQ: MNST  ) is already under fire

In this video, longtime Fool contributor Rick Munarriz explains why he believes that Wrigley's decision to stop producing Alert will have negative ramifications for companies making beverages that pack far more caffeine per serving. 

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  • Report this Comment On May 13, 2013, at 12:33 AM, Corsair3117 wrote:

    The key phrase here is "over-reach". I sense a subtle turning point here that may well calm any henny-penny MCD and SBX investors. Washington-They were going to punish us for the audacity to choose gov't belt-tightening over paying more taxes. They were going to do the predictable "we'll show them" trick of cutting air traffic controllers, museum closings, national park closings over the-now-back-pages when they had the discretion to cut pure pork. For once, despite media hysteria-the citizenry didn't blink. I sense a tipping point, where FDA tilting at windmills and straw man villians, is scoffed at and citizen near-rebellion at city councils who Know Better what size sodas to give kids than the the parents themselves. Stand tall, MCD, SBX, etc..the field is shifting

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Related Tickers

9/23/2016 4:00 PM
MCD $117.17 Down -0.19 -0.16%
McDonald's CAPS Rating: ***
MNST $148.48 Down -0.46 -0.31%
Monster Beverage CAPS Rating: ***
SBUX $54.43 Up +0.04 +0.07%
Starbucks CAPS Rating: ****