Netflix Takes Another Step Toward TV

By Doug Ehrman – May 13, 2013 at 4:00PM

NASDAQ: NFLX

Netflix

Market Cap

$264B

Today's Change

(-0.51%) -$3.13

Current Price

$610.56

Price as of April 18, 2024, 4:00 p.m. ET

The addition of more television programming for kids helps to highlight the importance of both kids and TV in general to the Netflix strategy.

With streaming video king Netflix (NFLX -0.51%) announcing the addition of five new Disney (DIS -0.45%) shows, it takes another step toward becoming a veritable premium channel. It is hard to quantify the value parents place on solid programming for kids, so the addition of these shows may make it easier for Netflix to compete directly with Comcast (CMCSA 1.62%) or DIRECTV (DTV.DL). As CEO Reed Hastings continues to follow his vision, Netflix is looking increasingly attractive.

In the video below, Fool.com contributor Doug Ehrman discusses the step the company is taking and why it makes the stock as attractive as ever.

Fool contributor Doug Ehrman has no position in any stocks mentioned. The Motley Fool recommends DIRECTV, Netflix, and Walt Disney. The Motley Fool owns shares of Netflix and Walt Disney. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.