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Pepsi Stock: SodaStream Threat Gets Worse

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Pepsi stock hit an all-time high last month, but there's a new cola war brewing. 

SodaStream's (NASDAQ: SODA  ) enlisting bigger appliances in its battle against Coca-Cola  (NYSE: KO  ) and PepsiCo  (NYSE: PEP  ) , and the soda giants better be paying attention.

SodaStream's partnership with Samsung has delivered the first refrigerator that uses SodaStream technology (and CO2 refills) to deliver carbonated water from the dispenser. This isn't science fiction. The refrigerator is shipping now, and Best Buy (NYSE: BBY  ) is already stocking the state-of-the-art kitchen appliance. 

Now, it isn't cheap. Samsung's suggested retail price is $3,900. Best Buy is selling it for $3.700. However, as the technology gets cheaper, and other makers hop on the home-based carbonation bandwagon, it could mean a dent in sales for the soda giants. This could naturally hurt Pepsi stock as it leans more on its salty snacks business if the fizzing fridges take off. 

In this video, longtime Fool contributor Rick Munarriz reveals some of the gems that SodaStream announced during Tuesday's Analyst Day presentation. More models? Flavored soda dispensed in the future? Things are starting to get bubbly in the pop scene.

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Read/Post Comments (11) | Recommend This Article (7)

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  • Report this Comment On May 17, 2013, at 11:12 PM, lemmyh2 wrote:

    I'm sure if there really is a market in this, coke and pepsi will jump in and takeover the market.

  • Report this Comment On May 17, 2013, at 11:49 PM, dangler1 wrote:

    pepsi and coke should sell their syrup for this machine, and quit crying

  • Report this Comment On May 18, 2013, at 12:21 AM, FrankandFrack wrote:

    *sigh* I miss water

  • Report this Comment On May 18, 2013, at 12:54 AM, hawkhell wrote:

    Yeah if sodastream didn't make drinks that taste like crap I would love one.

    No way Pepsi and Coke would be hurting from this, this is a novelty item and nothing more. I don't drink much soda, but when I do I prefer to just buy a cold can from the store.

  • Report this Comment On May 18, 2013, at 4:21 AM, ONESMUS wrote:

    But i hear that soda is like poison o i prefer water

  • Report this Comment On May 18, 2013, at 8:47 AM, JoshuaJoshua wrote:

    Well, you can buy Equipment to make carbonated water for under 50 $.

  • Report this Comment On May 18, 2013, at 11:51 AM, birder1500 wrote:

    Best Buy is stocking it. Does anyone actually shop there any more? So far it does not seem to me the KO and PEP have too much to worry about.

  • Report this Comment On May 18, 2013, at 1:44 PM, Jerradsdad wrote:

    Being that it is being made by Samsuck, It will likely fail one month out of warranty and repair parts will cost more than the unit did new.......Just like 3 of the 4 Samsuck TV's I bought!!!!!

  • Report this Comment On May 18, 2013, at 3:02 PM, rwelch5745 wrote:

    I've tasted the sodastream products...Not bad, but not good either. Buyin' yer sodas buy the case is not that much more than the sodastream price...Plus, you can only produce like one bottle of soda at a time, maybe two. & there ain't no way in hell I'm givin' "worst buy" $3700 for a fridge.

    The pet rock comes to mind.

  • Report this Comment On May 18, 2013, at 3:39 PM, ThoricNils wrote:

    Sodastream is manufactured in occupied Palestine. Until they renounce their illegal territorial presence, I will not purchase their products.

  • Report this Comment On June 24, 2013, at 3:18 PM, thidmark wrote:

    This won't hurt Coke or Pepsi any more than the Keurig hurt Starbucks.

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Related Tickers

9/23/2016 4:00 PM
PEP $107.34 Down -0.48 -0.45%
PepsiCo CAPS Rating: ****
SODA $27.29 Down +0.00 +0.00%
SodaStream CAPS Rating: **
BBY $37.99 Down -0.48 -1.25%
Best Buy CAPS Rating: *
KO $42.74 Down -0.22 -0.51%
Coca-Cola CAPS Rating: ****