With Google (NASDAQ: GOOGL ) shares handily outperforming the major averages this year, it certainly begs the question if this recent run is sustainable. According to Larry Kim, the founder and chief technology officer of WordStream, certain areas of display and mobile ads are currently undervalued on the Google network. Fool contributor Steve Heller believes that once advertisers catch wind of this opportunity, it could pave the way for Google shares to continue rallying. Check out the video below to get into the details.
As one of the most dominant Internet companies ever, Google has made a habit of driving strong returns for its shareholders. However, like many other web companies, it's also struggling to adapt to an increasingly mobile world. Despite gaining an enviable lead with its Android operating system, the market isn't sold. That's why it's more important than ever to understand each piece of Google's sprawling empire. In The Motley Fool's new premium research report on Google, we break down the risks and potential rewards for Google investors. Simply click here now to unlock your copy of this invaluable resource.