Though 2012 was an excellent year for marketing at Samsung, it was quite the opposite at Apple (NASDAQ: AAPL ) . The company's short-lived "Genius" ads were mocked and its product-based ads were questioned.
Thankfully, Apple has spent the first half of 2013 reinvigorating its marketing. In the video below, Fool contributor Daniel Sparks explains how.
Five enter, one leaves
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