Last week, women activists came together and called on Facebook (META 3.07%) to remove photos that glorify domestic violence against women, including rape. In order to force a change in policy, the collaborators called on Facebook users to contact advertisers whose ads appear next to these heinous depictions. By the time Facebook responded to the over 50,000 tweets and 5,000 emails, the damage had already been done. Fifteen advertisers had pulled their campaign from the social media network, including Nationwide U.K. and Nissan U.K.

In this video, Fool contributor Steve Heller explains why he believes that Facebook could have an even bigger problem on its hands.