Don't settle for ordinary quarterly reports.

Every week, I take a look at three companies that beat market expectations, since I believe that it's the biggest factor in a stock beating the market. Leaving Wall Street's pros with stunned expressions can be a good thing. It usually means that the companies have more in the tank than analysts figured. Capital appreciation typically follows.

Let's take a look at a few companies that humbled the pros over the past few trading days.

We can start with Michael Kors (NYSE:KORS)The fast-growing retailer of high-end handbags and accessories hit a fresh all-time high after posting another blowout quarter. Kors saw its profitability more than double to $0.50 a share, boosted by a stunning 36.7% spike in same-store sales. Wall Street was only forecasting net income of $0.39 a share, but what else is new? Kors has been consistently beating analyst estimates by double-digit percentage margins since going public less than two years ago.

OmniVision Technologies (NASDAQ:OVTI) also proved to be a pretty picture. Shares of the image-sensor maker soared 28% last week after it delivered a great fiscal snapshot. The pros were banking on earnings of $0.21 a share on $318.9 million in revenue, but OmniVision came through with a profit of $0.31 a share with $336.2 million on the top line.

Finally, we have Krispy Kreme (NYSE:KKD) heating up like its signature doughnuts. The stock catapulted 31% higher last week after its sweet report. Income rose 33% -- twice as strong as the market was expecting -- to $0.20 a share. Despite all of the knocks about the health disadvantages at Krispy Kreme, same-store sales have risen for 18 quarters in a row.

Moving in the right direction
It's important to keep watching the companies that surpass expectations. Over time, it will be a lucrative experience for investors as the market rewards the overachievers. That's the kind of surprise that we look for in the Rule Breakers newsletter service. Want in? Check out a 30-day trial subscription.

Longtime Fool contributor Rick Munarriz has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.