The ritual of coffee drinking can vary greatly among cultures, especially in Asia. For Starbucks (NASDAQ: SBUX ) , the challenge is to match differing Asian cultures and tastes into a concept that the corresponding local population can relate to. In this video, Fool contributor Steve Heller examines how Starbucks will be adapting its brand to local Asian cultures as a way to drive new market share.
Profiting from our increasingly global economy can be as easy as investing in your own backyard. The Motley Fool's free report "3 American Companies Set to Dominate the World" shows you how. Click here to get your free copy before it's gone.