The ritual of coffee drinking can vary greatly among cultures, especially in Asia. For Starbucks (NASDAQ: SBUX ) , the challenge is to match differing Asian cultures and tastes into a concept that the corresponding local population can relate to. In this video, Fool contributor Steve Heller examines how Starbucks will be adapting its brand to local Asian cultures as a way to drive new market share.
How Starbucks Dominates Asia
June 4, 2013 | Comments (0)
DocumentId: 2471991, ~/Articles/ArticleHandler.aspx, 11/29/2015 6:15:19 PM