Is Netflix Losing Its Buzz?

Netflix (NASDAQ: NFLX  ) may have the wrong approach to creating a buzz around its original programming. Since it releases entire seasons all at once, it encourages binge viewing and causes viewers to watch the show at their own pace. Ultimately, this delivery method could be taking away from the so-called water cooler effect, where word of mouth helps drive new viewers. In this video, Fool contributor Steve Heller examines whether in fact Netflix's approach is all wrong and wonders if it could be doing a disservice to investors.

The tumultuous performance of Netflix shares since the summer of 2011 has caused headaches for many devoted shareholders. While the company's first-mover status is often viewed as a competitive advantage, the opportunities in streaming media have brought some new, deep-pocketed rivals looking for their piece of a growing pie. Can Netflix fend off this burgeoning competition, and will its international growth aspirations really pay off? These are must-know issues for investors, which is why The Motley Fool has released a premium report on Netflix. Inside, you'll learn about the key opportunities and risks facing the company, as well as reasons to buy or sell the stock. The report includes a full year of updates to cover critical new developments, so make sure to click here and claim a copy today.


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  • Report this Comment On June 04, 2013, at 10:54 PM, jimtdy wrote:

    I agree that binge watching occurs. Personally, I could have never watched "Lost" as it was released. I had to watch it as long as I was awake back-to-back. However, since there is so much good content that conflicts in time, we like to watch the second and third choice series during the off season.

    This has nothing to do with investing, it is just some feedback from a lowly person that watches what your advertises pay you to broadcast.

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