Netflix (NASDAQ:NFLX) may have the wrong approach to creating a buzz around its original programming. Since it releases entire seasons all at once, it encourages binge viewing and causes viewers to watch the show at their own pace. Ultimately, this delivery method could be taking away from the so-called water cooler effect, where word of mouth helps drive new viewers. In this video, Fool contributor Steve Heller examines whether in fact Netflix's approach is all wrong and wonders if it could be doing a disservice to investors.

Fool contributor Steve Heller has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Netflix. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.