Retailers are constantly looking for ways to improve operational efficiencies and reduce expenses. eBay's (NASDAQ:EBAY) PayPal unit could play an integral role in helping retailers meet these goals. In this video, Fool contributor Steve Heller weighs in on why offline retailers could be in a position to benefit from integrating PayPal into their operations.

Fool contributor Steve Heller owns shares of eBay. The Motley Fool recommends and owns shares of eBay and McDonald's. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.