10 Hours of Market Insanity: The SodaStream Effect

Late last night, an article was published in an Israeli newspaper claiming that Pepsi (NYSE: PEP  ) would bid nearly $2 billion to buy SodaStream (NASDAQ: SODA  ) , at around a 40% premium to the stock's previous close. In the video below, Motley Fool consumer-goods analyst Blake Bos gives investors the blow-by-blow on SodaStream's ensuing share price chaos, as shares first skyrocketed, then fell tumultuously, when Pepsi's CEO came out with a statement that the story was totally and completely untrue. Blake also highlights why this roller coaster could be more evidence that SodaStream is a real threat to the giants of the soda industry, after all.

SodaStream's carbonation technology sounds simple, but this razor-and-blade company offers an intriguing opportunity for growth that could very well disrupt the soda industry. The Motley Fool's premium report on SodaStream explains the opportunities as well as the risks in the company. The report comes with a year's worth of updates, so just click here to get started.


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