Nike (NYSE:NKE) is in good shape heading into Thursday's quarterly report.

Nike stock hit a new all-time high last month, and it's easy to see why. Analysts see Nike growing its earnings per share by 27%, and the athletic footwear and apparel giant has come through with three consecutive quarters of better-than-expected profitability.

Nike can't lose sight of Apple (NASDAQ:AAPL). It's inevitable that Apple will dive into the wearable computing market as early as this holiday season, and a smart watch is a strong possibility. Can Apple put out the iWatch without taking a dent out of Nike's early market share in wearable fitness gadgetry?

In this video, longtime Fool contributor Rick Munarriz explores why Nike needs to keep an eye on Apple, even if Tim Cook sits on Nike's board, and the two companies have a chummy past. An Apple iWatch that's too good can mean bad things for Nike stock.

 

Longtime Fool contributor Rick Munarriz has no position in any stocks mentioned. The Motley Fool recommends Apple and Nike. The Motley Fool owns shares of Apple and Nike. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.