A Little SUV Drives Big Gains for Ford

The little Ford EcoSport SUV is getting a strong response from Indian customers. Photo credit: Ford Motor Co.

Ford (NYSE: F  ) has had trouble getting traction in the up-and-coming Indian market. While Ford's global product line has been a big success in places like China, consumers in India have different priorities – and those haven't worked out well for the Blue Oval.

That might finally be changing, though, thanks to the Ford EcoSport – the little SUV pictured above. In this video, Fool.com contributor John Rosevear explains what the EcoSport is and why it's poised to do well in India – and why India is a big priority for Ford.

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