Reaching Consumers Who Skip Commercials

Second screen technology -- also known as "couch commerce" -- is still in its infancy. There are some obvious companies benefiting from this growing trend, such as Disney's ESPN and TiVo, which use the technology to gain (or hold onto) viewers.

But investors should also pay attention to less obvious beneficiaries. Among these are Akamai Technologies (NASDAQ: AKAM  ) , which creates and refines the technology, and Amazon.com, which could see increased sales.

Akamai Chief Strategist Kris Alexander explains more in a demo of a proof of concept his company built to envision how the second screen could evolve. In this segment, Kris shows how advertisers could still reach the very consumers who skip commercials.

Meanwhile...
The television landscape is changing quickly, with new entrants like Netflix and Amazon disrupting traditional networks. The Motley Fool's new free report, "Who Will Own the Future of Television?" details the risks and opportunities in TV. Click here to read the full report!


Read/Post Comments (0) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

DocumentId: 2539313, ~/Articles/ArticleHandler.aspx, 7/23/2014 8:39:14 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement