While Samsung has been the only company to successfully challenge Apple (AAPL 1.27%) in the smartphone arena, it has had far less success in tablets. The iPad still owns the market, but Samsung is taking a shot squarely at Cupertino with a new hybrid that holds great promise. Capable of running multiple operating systems -- meaning it can offer Microsoft's (MSFT 0.37%) productivity with Google's (GOOGL 0.55%) breadth of apps -- the ATIVQ has the potential to be a game changer.

In the video below, Fool.com contributor Doug Ehrman discusses the new device and how it takes a very different approach to the market that could allow it to stand out and perform for Samsung.