In the following video, Fool contributor Matt Thalman discusses the idea of companies using the weather as an explanation of why they missed on quarterly results. Recently, we saw Coca-Cola (KO -0.32%) use this as an excuse, and Matt believes investors deserve more from the company and management than that as an explanation.
While a number of industries and companies can perhaps get away with the weather excuse, Matt feels Coke isn't one of them. Lastly, when investors hear this excuse from management, it should raise some red flags, and prompt them to look deeper into the quarterly report, and figure out what is really going on inside the business.
