Amazon.com (AMZN 1.30%) trumpets the fact that its Kindle tablets and e-readers are flying off its digital shelves. But the retailer's media content sales aren't showing the type of spike you'd expect from a vibrant and growing ecosystem pegged to these devices.

In the video below, Fool contributor Demitrios Kalogeropoulos discusses Amazon's latest media sales results. He argues that the company's digital content sales figures look much closer to Barnes & Noble's (BKS) flagging numbers than to Apple's (AAPL 0.64%) and its surging media business.