SodaStream (SODA) just reported earnings and investors are bubbling over with excitement. Shares have popped upwards of 15% today.

SodaStream's second quarter came in strong, as revenue rose 29% and net income jumped 36%. The company also raised guidance for the second quarter in a row, indicating management only expects things to get even better. It's clear consumers are willing to sacrifice counter space for SodaStream's gadget.

Motley Fool analyst Matthew Argersinger explains today's pop and why the bears are getting crushed today. With 46% of its shares sold short, SodaStream's strong quarter is going to weigh on its many doubters.