SodaStream (NASDAQ:SODA) just reported earnings and investors are bubbling over with excitement. Shares have popped upwards of 15% today.

SodaStream's second quarter came in strong, as revenue rose 29% and net income jumped 36%. The company also raised guidance for the second quarter in a row, indicating management only expects things to get even better. It's clear consumers are willing to sacrifice counter space for SodaStream's gadget.

Motley Fool analyst Matthew Argersinger explains today's pop and why the bears are getting crushed today. With 46% of its shares sold short, SodaStream's strong quarter is going to weigh on its many doubters.

Erin Kennedy has no position in any stocks mentioned. Fool contributor Matthew Argersinger has no position in any stocks mentioned. The Motley Fool recommends and owns shares of SodaStream. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.