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More Big Moves for Ford in Europe

Ford's Fiesta is one of Europe's best-sellers, and lately, sales have been up. Photo credit: Ford Motor Co.

It's hard to be a global automaker. In recent times, Ford (NYSE: F  ) has seen its U.S. factories pushed to their limits -- even as several of its European factories aren't busy enough to make money.

Ford's losses in Europe have piled up over the last couple of years, but the company is making moves to restore its Old World operations to profitability. In this video, contributor John Rosevear talks about Ford's latest moves to close two factories in Britain, and at the status of Ford's unfolding plan to turn around its troubled European unit.

Ford has struggled in Europe, but its sales are booming in China. A recent Motley Fool report, "2 Automakers to Buy for a Surging Chinese Market", says that Ford is one of two global auto giants poised to reap even bigger gains as China's auto boom unfolds in coming years. You can read this report right now for free -- just click here for instant access.

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  • Report this Comment On August 01, 2013, at 8:29 PM, SkepikI wrote:

    John: Auugh! another video with no transcript. This one unlike your others (that I bothered to listen to) with a lot of vacuum. The essentials could have boiled down to 2 paragraphs that I would have read in about 30 sec. Could not resist.

    The nuggets in the video however were in fact priceless. I "knew" but didn't recall that European closures would generate "traditional" lucrative buyouts or severance. good reminder. I knew it would be expensive, but necessary. Some bruises to go along with good leadership decisions.... perhaps one area GM is ahead of ford, but it would surprise me.

    STILL, attacking your problems (Ford) gives me more comfort than waiting (GM),,, an unfolding story.

  • Report this Comment On August 02, 2013, at 9:27 AM, TMFMarlowe wrote:

    Those severance payments will be north of $1 billion when all is said and done. I wrote an article or two about it a few months ago, you might find it in the Fool's archives (search "Rosevear Genk severance Ford" -- Genk is the third factory that is set to close, in Belgium).

    We're all still learning how to work with videos... I've only been doing them since April, it's an evolving process. Bear with us and I'll try to make it worth your time. Thanks for watching.


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