Microsoft Rolls Out Windows Phone App Studio

In an attempt to strengthen its app store, Microsoft (NASDAQ: MSFT  ) launched the Windows Phone App Studio today, allowing users without programming know-how to create apps. 

The company said in a blog post today, "We've heard from many potential Windows Phone developers who have great ideas, but who might not have the coding skills to create an app using standard development tools." In response, Microsoft set up the Windows Phone App Studio in beta version to offer a free, Web-based tool for creating phone apps. 

Users can add text, Web content, and images and also tweak a limited amount of design on customizable templates. The only requirement is setting up a Microsoft account. Once the app is built, it can be downloaded to a Windows Phone or published to the Windows Phone Store. Publishing apps to the store requires a Microsoft Dev Center registration -- which the company also announced today costs only $19 until Aug. 26. 

Microsoft said the new app-building tool is available today in beta mode with a limited amount of templates and plug-ins, and the company will add more features based on feedback. Users can start using the Windows Phone App Studio by going to http://apps.windowsstore.com/default.htm.


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  • Report this Comment On August 06, 2013, at 6:36 PM, ClandPhoenix wrote:

    If Microsoft wants real developers to develop for the windows phone they need to lower the barriers to entry. I think coding on that platform is far less painful than say Android but with the low likely hood of turning a profit on my app I do not need a bunch of up front fees setting me back further.

  • Report this Comment On August 06, 2013, at 7:08 PM, chilero wrote:

    @ClandPhoenix The fees for a WP developer account is only $99. In fact they recently had a special for $19. A pretty low barrier to entry. The dev software is all free as well. If you register through Nokia you also get some other free additions for that $99 price.

    Unless things have changed Apple charges $99 and Google $25.

  • Report this Comment On August 06, 2013, at 11:24 PM, badgerzilla wrote:

    Android has the largest base but iOS developers make the most amount of money. I'd say it's a toss up between iOS and Android. Both would be ideal. Hope they come together with a common development language so that only a compile or a VM is necessary to run the app.

  • Report this Comment On August 06, 2013, at 11:25 PM, NoWindows8LockIn wrote:

    As I have said many times before, Microsoft is attempting to turn software engineering into a communist activity where they are the prison guard and many of the prisoners like being held captive.

    Do you know how ridiculous this looks to a professional software engineer? Ballmer needs to go.

  • Report this Comment On August 07, 2013, at 12:54 AM, ipinsao wrote:

    I wanted to start building Windows apps but to my surprise just registering in the store was $99

    the $19 is a lie its $49 which is way overpriced!

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